home of the wild, richest, rodeo in the west!, welcome rodeo fans. welcome to the "wildest, richest rodeo in the west!"reno rodeo is a 9-day event and is a prca (professional rodeo cowboys association) sanctioned sporting event. reno rodeo is a non-profit organization made up over 500 volunteers. over 150,000 fans will be in attendance for the 4th richest prca tour rodeo. the event impacts the reno/sparks area economy with $41.5 million going to hotels, casinos, restaurants and retail. the reno rodeo has been nationally televised on cbs sports, fox sports net, versus, espn, espn2 and espn classic.