consumer、customer、client 有何区别? - 知乎 client:意为客户,这个只表示银行,广告或律师之类的客户,和另两个很好区分。 对于customer和consumer,我上marketing的课的时候区分过这两个定义。 customer behavior:a broad term that covers individual consumers who buy goods and services for their own use and organizational buyers who purchase business products consumer behavior:the process